NFC on the iPhone 6 Just Might Happen

NFC is a neat technology, but it isn't terribly useful without a rich ecosystem in which to use it. Payments come to mind, but a lot of people have tried this before. While prior efforts haven't been a total flop, they aren't exactly exploding with popularity.

Every year there are rumors of the iPhone gaining NFC. Every year the event passes without mention of NFC. Until now, maybe.

I'm not sold on the notion that the iPhone 6 will have NFC, but I wouldn't bet against it at this point like I would have confidently in years past. If Apple does add NFC it will be accompanied by a launch of a rich platform in an attempt to drive their solution to complete ubiquity - on iOS devices only, naturally.

They already have hundreds of millions of credit cards on file. They already have a secure payment infrastructure. Apple is uniquely positioned to offer services to their customers that are tremendously secure and protect your data. Apple makes money from devices and that requires people trust their devices. Other services, offered for free, are rarely incentivized to provide the same level of protection. Coupled with iBeacon you could make the argument that a "retail 2.0" experience could be possible should Apple be successful in their hypothetical effort. There are speed bumps though. This would require a lot of retailers getting a lot of new hardware - though inexpensive, it is still nontrivial.

If they launch a wallet solution like they launched Passbook*, I don't have much confidence we'll see it take off. I also don't see them doing something like that. With Bluetooth Low Energy, Apple has very little reason to add NFC unless they are going to hit a grand slam with it.

The wallet is a concept that is painfully ready to be redesigned from the ground up. There are privacy and security concerns to slow down progress, not to mention legal concerns given the need to carry a photo ID as an adult.

I think that Apple is uniquely positioned to do something about it, at least in the US. Their devices are "everywhere," they have a tremendous incentive to keep your data totally secure, people trust them, governments trust them more than most tech companies, and the more they can lock you into their walled garden the better (for them).

I think it is safe to say that September 9, 2014 will be a day to remember for many reasons. If nothing else, it just might finally be the day that the annual NFC predictions finally come to fruition. 

*I love Passbook, but it hasn't exactly gone mainstream and adding passes is tremendously confusing for most people, especially when it launched with very little app support.

When the Users' Priorities are Eclipsed by the Brand's – Why I'm Leaving RunKeeper [Updated x2]

Update 2 (9/27): RunKeeper's updates this week reversed course on this, sharing is no longer an extra tap if you always bypass it! It sounds so dumb, but it is genuinely appreciated

 

458 activities. 851 miles. So much beautiful data... it is all as good as gone. Let me back up a few steps. I really enjoy data. I have tracked every mile, minute spent in my car, and thousandth of a gallon of gas put into my car, all because I love data. I have used RunKeeper for years to do the same with my walking. In fact, I have been a member since 1969 according to their records, who am I to argue that? 

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Alright, that might be a bug, just possibly, but why am I throwing this data away?

Simply put, my priorities as a RunKeeper user have been eclipsed by the priorities of the company. Now, admittedly, I'm not a very valuable user to them because they do offer so much at the free tier, but I still believe that the user should matter. None of my complaints would be remedied by becoming a paid member, so that option is out.

For many months I have been hoping to gain a feature where "recently used" contacts appearing at the top of the list when tagging people in an activity (not social media, just including them so their RunKeeper stats reflect the activity recorded by my phone).  I contacted them about it after several months of frustration and received a "we'll see what we can do." Sadly no progress as of yet.

Tagging my wife by searching for her name is an annoyance, but nothing more.

However, a recent update added a "feature" that prompts the user for social media sharing on every single event. This is even present despite the fact that I have no social networks connected to the app. I am not the only one who is unhappy about the update, there are several feature requests with many up-votes and comments on each here, here, and here.

If the user has connected social media accounts, this might make sense, but only if there is a "never show this again" option. With no accounts connected this isn't only annoying, it is highly illogical. It sends the message that RunKeeper will do anything to get you to post the spammy "I just completed a walk!" messages to your feed. 

I went poking around the settings menu hoping to find an option to disable this, there isn't one. What I did find, though, are 2 prompts to rate the app – one at the top of the settings menu and one at the bottom. Again, they are putting their own needs ahead of the user.

To be perfectly clear, every app should have a link to leave a review, and I prefer this over the popup prompt that inspired Gruber's rants, but their implementation is annoying.

It isn't the end of the world, and I understand that complaining about a free app and free service is rather petty on my part. These frustrations have inspired me to begin shopping around for alternatives. Nike+, MapMyWalk, and others are on my radar, but I certainly welcome feedback and recommendations. I am happy to spend money, though I'd prefer to buy an app than to pay a monthly fee.

I hope RunKeeper changes their mind. Their brand is nearly ubiquitous so the self-centered behavior of the app seems senseless. I have enjoyed the rich feature set and general interaction with the app to this point; though not perfect it more than met my needs.

Update: I don't like the step backward in the user experience, but it has become clear why they can get away with it - there isn't anything better right now. Nike is focused solely on running. Map My Walk has a clunky UI, multiple prompts to upgrade, needless push notifications, and ad banners. There are others, but none seem to be able to dethrone RunKeeper. So for now, the solution is to suck it up.