This piece by Yoni Heisler is the most refreshing thing I've read in a very long time. Do yourself a favor and go read it (and don't miss the embedded Louis CK video - so accurate).

Apple does one thing, and it does it very well. In Yoni's words:

Apple may be an immensely private company, but its modus operandi is hardly a well-kept secret. The company releases finished products that it believes will fundamentally have a positive impact on the way people interact with technology, and in the process, make them truckloads of money.

This also stood out to me:

The "what have you done for me lately" attitude is pervasive amongst talking heads who seemingly employ a running counter that precisely measures the last time Apple released a game changing product.

Yoni, thank you. I am equally excited about what comes next while being equally thrilled about how great technology is today.